You can write a better than great blog post, but if you only get a handful of readers, are you ok with that? Of course not. The point of blogging is to share your opinions, experiences, and knowledge with the world.
With a potential 3 billion people audience and 150 million bloggers worldwide, getting people to read your content is a challenge.
It starts with an intriguing headline.
Ask a question. Solve a problem. State a claim. Make a list.
Your reader has clicked in, now you need to deliver what you promised.
BAM! Get to the point.
We all scroll and skim. Trim the fat and get to the meat or we are off to the next headline before you can say, Tic-Tac Sir?
Give me eye candy.
Break up your text with cool-with-attitude pictures and images that invoke my emotions and make me want to stay awhile.
Life-hack me. Tell me something I didn’t know. Give me a short cut or a brilliantly unique perspective.
Make me come away with thinking, finally, after so much digital time suck, I have found you.
Give me a bonus.
Something I wasn’t expecting whether it be a tip on free stock photos or a link to Starbucks secret menu.
Most of us bloggers are small satellites in cyberspace.
To get noticed don’t be run-of-the-mill average. Stand out even once, and your audience will keep coming back for more.